Beauty and health guru, Bobbi Brown, called up Elvis Duran Monday, April 27th to nominate him for the All In Challenge. "All you gotta do is show up and smile and someone will give you a million dollars," jokes Brown.
Many celebrities are taking part in the All In Challenge including, Meek Mill, The cast of Friends and more. Helmed as the world's largest digital fundraiser in history, the campaign was created and built by Fanatics founder and executive chairman Michael Rubin, along with Alan Tisch, Gary Vaynerchuk, with support from the entire Fanatics team. Through their connections in music, entertainment and sports, the organizers have set up various online auctions and giveaways to raise $100,000,000 to feed those in need as we continue to navigate the pandemic. Among the affiliated organizations include Meals on Wheels, No Kid Hungry and America's Food Fund, which is directly benefiting Feeding America and World Central Kitchen. At time of press, over $14 million had been raised thus far.
"The All In Challenge Foundation and Fanatics sit at the unique crossroads of working with nearly every league, team and athlete in this country (as well as many internationally), while having many connections to entertainers and celebrities who are friends, but also sports fans. Together, the ALL IN Challenge will hopefully raise tens of millions of dollars to tackle this problem head-on," the folks at Fanatic wrote via their online website.
"At first I was like 'oh crap!'" Elvis explains to Brown and the rest of the morning show, "We're still trying to come up with a package to offer." Tossing around ideas like, a New York weekend filled with Z100's Jingle Ball, touching the button to light up the Empire State Building or going onstage to bring an act out at a concert, "I don't know, I'm thinking we do something like that," says Elvis.
While we are working on what to put up for auction, head over to the All In Challenge's official website.