Find Station

Procter & Gamble Notices Growth After Showing Equality In Their Commercials

Chief Brand Officer of Procter & Gamble, Marc Pritchard and CEO of Seneca Women, a female-focused podcast network, Kim Azzarelli stopped by Elvis Duran and the Morning Show studios to discuss how they are changing the game with equality and diversity in advertisements and podcasting.

Pritchard explains how his 'Like A Girl,' campaign "literally changed the meaning of 'like a girl.'" He adds, "Thankfully it's not like that anymore." The truth is in the past, advertising has not put women in the front and center, despite the consumers being mainly female. The real question Elvis asks, is if the company is thriving based off of its new policy of inclusivity. "Absolutely," replies Pritchard quickly, "We’ve chosen to build in equality, diversity and inclusive in everything we do. Accuracy just helps people see themselves." "One naturally leads to the other", Pritchard explains, when women see themselves in the commercials, an accurate portrayal of themselves they are more likely to buy the product.

That is why the company is partnering up with Azzarelli who has made her main focus to create a podcast network that features women like our friend Katie Couric. With only 20 percent of women podcasters, Azzarelli insists that we can't let the podcasting be influenced in the same way as every other industry. "Only 10.6 percent of women are behind films," and other industries are not equal. We need to "invest and identify these women owned businesses."

You can watch their full interview with Elvis Duran below!