The boys of BTS are getting the toy treatment!
Over the weekend, Mattel announced a new collaboration with the K-pop band's label Big Hit Entertainment for an upcoming doll collection. The project, which arrives this summer, was first unveiled at the Hong Kong Toys & Games Fair this past Sunday (January 6) and later confirmed on Twitter.
"Mattel, @bts_bighit & @BigHitEnt are bringing #BTSDollsOfficial to millions around the world! Follow us for #BTSxMattel updates. #BTS," Mattel tweeted on their official account.
According to a press release, all seven members of the group — RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook — will have a doll of their own, each of which will be dressed in looks from the band's "IDOL" music video. Additionally, given the group's success of selling out tours around the world, this new partnership also entails "collectible figures, games, and more" items are in the works.
In a statement, Mattel's SVP & Global Brand GM Sejal Shah Miller said of the venture:
"BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band. Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise, we are perfectly suited to create products celebrating BTS."
Photo: Getty Images