Abercrombie & Fitch has been the center of a lot of controversy lately. From racist names on their clothing items, to being biased towards who they hire, the list goes on. The latest, addition to the onslaught of horrible things the brand has done, CEO Mike Jeffries' comments might be the final straw.
In a 2006 interview with 'Salon' he was started with, “In every school there are the cool and popular kids, and then there are the not-so-cool kids."
He added, “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
These comments all work off the fact that the company does not want people over a size large to wear their clothes.
It has even been rumored the brand burns their defected clothing instead of giving them to the needy.
One guy is FINALLY fighting back. He decided to visit a bunch of thrift stores in California, collect ALL the Abercrombie and Fitch clothing he could find, and then donate them to the homeless. He also is asking everyone to join his #FITCHTHEHOMELESS movement. Check out his amazing, and pretty hilarious campaign.